See who is stuck in onboarding. Guide users to first value.
The activation tool engineering teams reach for. Define onboarding goals in code, ship them as an embeddable checklist, and see who's stuck before they churn.
In your app
Get to your first report
Create workspace
Completed 2m ago
Connect Stripe
Required for revenue tracking
View first report
Unlocks dashboards
Team dashboard
Users needing attention
John D.
Stuckopened Stripe setup 3 times, did not finish
Sarah P.
Delayedchose Track revenue, no first report viewed
Mark R.
Coldsigned up 4 days ago, setup not started
Users disappear before they reach value.
Most SaaS churn happens silently in the first session — long before any retention metric flags it.
New users don't know what to do first
Without a clear path, signups bounce before they create anything.
Teams can't see who's failing onboarding early enough
By the time you notice, the user is already gone.
Analytics shows drop-off later — teams need action now
Funnels reveal the problem in hindsight, not in time to help.
How it works
From signup to first value in three steps.
Define first value
Choose the 2–5 actions users must complete before they experience value.
Embed guided setup
Add Appboard to your app with a lightweight SDK and show the right setup flow.
See who needs help
Track progress and identify users delayed before they churn.
Features
Everything you need to drive activation.
Goal-based setup flows
Configure flows around the outcomes users actually care about.
Embedded setup guide
A lightweight in-app checklist that fits your product.
Micro-action tracking
Track only the events you explicitly send. Nothing else.
Stuck-user dashboard
Surface users who started but stalled mid-flow.
First-value progress
Aggregate activation across cohorts and plans.
Suggested next actions
Recommend the right step for each user based on progress.
What Appboard is not
A small product, on purpose.
No NPS surveys. No "what's new" announcements. No WYSIWYG editor that breaks when your CSS changes. No autocapture or session replay. No sales call to find out the price.
Just activation. Defined in code. Dropped into your app.
SDK
Built to be safe to install.
Appboard's SDK is designed to be minimal and transparent. No autocapture, no session replay, no form capture, no DOM scraping. Only events explicitly sent by your code.
- No autocapture
- No session replay
- No form capture
- No DOM scraping
Step selectors are data-tour attributes you add in your own JSX — stable because they live in your code, not a cloud editor that breaks every time you ship a CSS refactor.
import { Appboard } from "@appboard-ai/sdk";
Appboard.init({ projectKey: "pk_..." });
Appboard.identify(user.id, { email: user.email });
// Mark the elements your tour points at, in your JSX:
// <button data-tour="invite-team">Invite team</button>
Appboard.track("teammate_invited");
Appboard.renderBoard("#appboard-board");Private beta
Free beta for early SaaS teams.
We're looking for a small number of SaaS teams with self-serve onboarding to improve Appboard with us.
- Free during beta
- Personal setup help
- Built with early customer feedback
- Ideal for SaaS products where users must complete setup before value
FAQ